Naqshadda Unto Communication Tool Aqoonsiga Shirkadda oo uu sameeyey Unto waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Birta ah ee A' Design Award.
BirGaraafig· 2020
Unto Communication Tool Aqoonsiga Shirkadda
Unto uu sameeyay
Macmiilka: Unto
Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #92669Naqshadeynta
Wax ku saabsan Unto Communication Tool Aqoonsiga Shirkadda
Qalabka Isgaadhsiinta Unto waa nidaam aqoonsi shirkadeed oo lagu dhisay kaadhka magaca oo la wadaagi karo. Kaadhku wuxuu le'eg yahay 9 jibbaar 5.4 sentimitir wuxuuna sitaa isla macluumaadka xiriirka laba jeer, halka block-ka mid ah lagu daabacay isagoo rogan kan kale. Xariiq god-god ah oo si gaar ah loo jaray ayaa u kala qaybiya labada block, sidaas darteed kaadhka waa la kala jarjari karaa laba qaybood. Qofka haysta kaadhka wuxuu hayaa qayb, qaybta kalena wuu siiyaa qof kale, taasoo u ogolaanaysa hal kaadh inuu gaadho xiriir labaad. Aqoonsigu waxa kale oo uu ka kooban yahay foolyo daabacaad ah oo la sameeyay warqad wargeys ah iyo caag xanuunbuufin ah oo daabacan oo loo isticmaalo baakadaynta.
Aqoonsiga
Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award
Unto Communication Tool Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Unto Communication Tool Aqoonsiga Shirkadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Unto Communication Tool Aqoonsiga Shirkadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Cabbirka & Qaabaynta
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Summado
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Tiknoloojiyada Soo Saarka
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Caqabadda Naqshadda
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Cilmi-baadhis
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Dhiirrigelinta
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Muddada Mashruuca
- The project started in July till September 2019, in Taipei.
- Socodka Hawlgalka
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Shatiyada
- © 2019 Studio Unto. All Rights Reserved.
- Xubnaha Kooxda
- Ming Hsi Chou
Ching Yi Angela Chang - Amaanta Sawirrada
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
Maalgeliye
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