BLunch Boorso Cunto oo Kulaylka Xafidda by Valeria Zerbo

BLunch Boorso Cunto oo Kulaylka Xafidda by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Alaabta Fashaniga iyo Safarka Competition Category.

NaxaasAlaab Dheeraad· 2020

BLunch Boorso Cunto oo Kulaylka Xafidda

by Valeria Zerbo

Client: Pinapple New York

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Alaab Dheeraad Category

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Colors

The Design

About BLunch Boorso Cunto oo Kulaylka Xafidda

BLunch waa boorso cunto oo kulaylka xafidda oo loogu talagalay dumarka leh maalmo shaqo dhaadheer. Laba qaybood ayaa u kala saara cuntada iyo alaabta shakhsi ahaaneed. Qaybta ballaadhan ee kulaylka xafidda oo leh sib dhexe ayaa qabata qadada ama cuntooyinka fudud, halka qaybta cidhiidhka ah oo leh sib sare ay qabato alaabta maalinlaha ah. Xariiq ka hortagta biyaha ayaa ka hortagta in ay ka daadato waxyaabaha ku jira, iyo tolista ka gudubta maraaga ayaa qariya dharka gudaha ee kulaylka xafidda. Waxa kale oo ay leedahay jeeb dibadeed oo fudud oo ku dhega. Boorsadan waxaa gacanta lagu sameeyay dalka Talyaaniga, isagoo laga dhisay harag saafi ah (full grain leather) iyo maraag daabacan oo Talyaani ah, kuwaas oo la doortay muuqaalkooda iyo adkaantooda daraaddood.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

BLunch Boorso Cunto oo Kulaylka Xafidda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. BLunch Boorso Cunto oo Kulaylka Xafidda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. BLunch Boorso Cunto oo Kulaylka Xafidda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.