Fruit Bites Baakaynta Miraha Qalalan by Nour Shourbagy

Fruit Bites Baakaynta Miraha Qalalan by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Fruit Bites Baakaynta Miraha Qalalan

by Nour Shourbagy

Client: Fruit Bites

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bites Baakaynta Miraha Qalalan

Muxuu ka fiican yahay nafaqada nafaqada leh ee nafaqada leh ee caruurtaada? Naqshadeynta Qaniinyada Qaniinyada waxaa loogu talagalay inay ku dhiirrigeliso carruurta inay beddelaan caadooyinka cunnada fudud oo ay doortaan inay cunaan miraha qalalan ee dabiiciga ah halkii ay ka cuni lahaayeen cunnooyinka fudud. Ujeeddada ayaa ah in la xoojiyo waalid kasta si ay u beddelaan qaabka cunugga cunugga u cuno. Caqabada ayaa ah in la qaabeeyo jilayaasha ka tarjumaya faa'iidooyinka miraha ay carruurtu si fudud u fahmi karaan oo ula xiriiri karaan sidii wax qabow oo caafimaad qaba. Mango door weyn ayey ku leedahay caafimaadka maqaarka. Mooska wuxuu kaa caawinayaa inaad joogteyso aragtida caadiga ah. Apple waxay kufiicantahay xusuustaada iyo feejignaantaada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Fruit Bites Baakaynta Miraha Qalalan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Fruit Bites Baakaynta Miraha Qalalan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Fruit Bites Baakaynta Miraha Qalalan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.