World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga oo uu sameeyey Kenneth Nienhuser

Naqshadda World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga oo uu sameeyey Kenneth Nienhuser waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabMunaasabad· 2020

World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga

Kenneth Nienhuser uu sameeyay

Macmiilka: Eidetic Marketing

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Munaasabad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #93904

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga

World Cyber Games 2019 Xi'an waa bandhig ciyaaraha elektarooniga ah (esports) oo la qabtay muddo afar maalmood ah xarun bandhig oo ku taal Xi'an, Shiinaha. Munaasabaddu waxay daboolaysay 30,000 mitir oo laba jibbaaran waxaana isugu yimid 504 ciyaartoy oo ka kala socday 33 waddan. Naqshadda waxay ku salaysan tahay qaabka kuubka ee astaanta munaasabadda. Dhibcaha, geesaha iyo wejiyada kuubka ayaa lagu dabaqay masraxa, calaamadaha hagitaanka iyo alaabta la iibiyo. Kuub ku dheellitiran hal gees ayaa loo dhisay taallo LED ah oo ku taal fagaaraha dhexe. Waddooyinka socodka, masraxyada iyo tas-hiilaadka ayaa loo qorsheeyay si loo hago socodka booqdayaasha. Barnaamijku wuxuu ka koobnaa tartan, xaflad furitaan, bandhig muusik iyo munaasabad cosplay ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. World Cyber Games 2019 Xi'an Bandhigga Ciyaaraha Elektarooniga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Cabbirka & Qaabaynta: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Summado: game, eSports, WCG, World cyber games, festival
Tiknoloojiyada Soo Saarka: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Caqabadda Naqshadda: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Cilmi-baadhis: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Dhiirrigelinta: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Muddada Mashruuca: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Socodka Hawlgalka: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Xubnaha Kooxda: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung