Dahab Shabakad · 2020
Macy’s Website Website-ka Ganacsiga Elektarooniga ah
- Abaalmarinta Dahabka ah ee A' Design Award 2020 in Shabakad
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Website-ka Ganacsiga Elektarooniga ah
Website-ka Macy's waa madal ganacsi elektaroonig ah oo u oggolaanaysa macaamiisha inay onlayn ka soo iibsadaan alaabta kala duwan ee Macy's. Website-ka ayaa dib loo naqshadeeyay sanadkii 2019 iyadoo si toos ah looga jawaabayo ra'yiga macaamiisha, taasoo keentay naqshad nadiif ah, fudud oo ka dhiirrigelisay moodada. Habka qaabeynta wuxuu ka faa'iidaystaa warbaahinta moodada iyo alaabaha teknoolojiyada macaamiisha, waxaana ujeedadiisu tahay in Macy's laga sooco tafaariiqleyaasha la tartamaya. Waxaa la isticmaalay teknoolojiyad web oo casri ah oo la qabsan karta, sidaas darteed website-ka waxaa lagu daawan karaa kombiyuutarrada laptop-ka, tablet-yada iyo smartphone-yada. Cilmi-baaris ku saabsan waaya-aragnimada isticmaalaha ayaa hagtay dib-u-naqshadaynta, oo ay ku jiraan sahannada, wareysiyada iyo tijaabinta isticmaalka.
About the Abaalmarinta Dahabka ah ee A' Design Award
Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Macy’s Website Website-ka Ganacsiga Elektarooniga ah waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
