Terark Naqshadda Aqoonsiga Muuqaalka by Tong Wen

Terark Naqshadda Aqoonsiga Muuqaalka by Tong Wen is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2020

Terark Naqshadda Aqoonsiga Muuqaalka

by Tong Wen

Client: Tong Wen

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Naqshadda Aqoonsiga Muuqaalka

Terark waa aqoonsi muuqaal loo naqshadeeyay shirkad tignoolajiyad ah oo bixisa adeegyada farsameynta xogta waaweyn (big data). Naqshaddu waxay ku salaysan tahay shabag dhibco (dot matrix) oo lagu daray dhowr midab oo isbeddela si tartiib ah (gradient colors). Dhibcaha si siman isugu xidhan ayaa sameeya xarafka T, kaas oo ah xarafka ugu horreeya ee magaca shirkadda. Waxaa la bixiyay dhowr shader oo midab isbeddel ah, taasoo suurtogelinaysa in aqoonsigu la habeeyo isticmaalo kala duwan. Waxaa sidoo kale la soo saaray farabaco gaar ah iyo qaab dhibco (dot pattern) oo loogu talagalay isticmaalka daabacaadda iyo agabyada kale. Aqoonsiga waxaa lagu dabaqay borotokoolo, buugag sanadle, kaararka magaca, iyo dhalooyinka biyaha.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Terark Naqshadda Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Terark Naqshadda Aqoonsiga Muuqaalka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Terark Naqshadda Aqoonsiga Muuqaalka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.