Macy’s Website Interfeyska Websaydka by Willy Lai and Dave Torres

Macy’s Website Interfeyska Websaydka by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha Competition Category.

LacagIsdhexgal· 2020

Macy’s Website Interfeyska Websaydka

by Willy Lai and Dave Torres

Client: Macy's

Abaalmarinta Lacagta ah ee A' Design Award Winner in Isdhexgal Category

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Colors

The Design

About Macy’s Website Interfeyska Websaydka

Websaydka Macy's waa interfeys tafaariiq oo online ah oo u oggolaanaya macaamiisha inay fiiriyaan oo iibsadaan alaabta ay Macy's bixiso. Websaydka waxaa dib loo naqshadeeyay iyada oo laga jawaabayo jawaab-celinta macaamiisha, taasoo keentay muuqaal nadiif ah oo fudud oo ka soo qaatay dhiirrigelin warbaahinta faashinka iyo alaabta tignoolajiyada macaamiisha. Tignoolajiyadaha webka ee jawaab-celinta leh waxay ogolaadaan gelitaan iyada oo la adeegsanayo kombuyuutarada laptop, tablets iyo smartphones. Cilmi-baaris ballaaran ayaa hagtay shaqada, oo ay ku jiraan sahaminta isticmaalayaasha, wareysiyada, tijaabinta A/B iyo tijaabinta la-isticmaali karo. Qaab-dhismeedka fudud ayaa fududeeyay habka iibka wuxuuna hagaajiyay ka-qaybgalka isticmaalaha.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Macy’s Website Interfeyska Websaydka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Macy’s Website Interfeyska Websaydka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Macy’s Website Interfeyska Websaydka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.