Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka Competition Category.

LacagMoobiil· 2020

Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada

by Willy Lai and Dave Torres

Client: Macy's

Abaalmarinta Lacagta ah ee A' Design Award Winner in Moobiil Category

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Colors

The Design

About Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada

Book Text: App-ka Macy's waa barnaamij wax-iibsi oo mobilada oo dib loo qaabeeyay 2019-kii ee qalabka Android iyo iOS. Barnaamijku wuxuu macaamiisha u ogolaanayaa inay ka baaraan-dagaan oo ay iibsadaan alaabta moodada, quruxda iyo guriga iyagoo isticmaalaya taleefan casri ah ama tablet. Naqshaddu waa mid nadiif ah oo fudud, waxayna calaamado muuqaal ah ka soo qaadataa warbaahinta moodada iyo alaabta tignoolajiyada macaamiisha. Qalabka ku salaysan kamaradda ayaa taageera baaris iyo lacag-bixin, sifooyinka xaqiiqada la kordhiyayna waxay macaamiisha u ogolaanayaan inay hore u eegaan alaabta ka hor inta aysan iibsan. Dib-u-qaabeyntu waxay ku salaysnayd cilmi-baaris ballaaran oo isticmaalayaal ah iyo jawaab-celinta macaamiisha, ka-qaybgalka isticmaalayaashuna wuu kordhay ka dib bilaabista.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Macy’s App Redesign Primary Function: Barnaamijka Wax-iibsiga ee Mobilada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.