Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey by Gary Lawson

Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey by Gary Lawson is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey

by Gary Lawson

Client: Lawson Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

11,748

Verified Award Winner

Verify Award Status for #94058

Liiska Sugitaanka Ku Biir Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey

Qoraalka Buugga: Wilsons waa naqshad baakadhaynta loogu talagalay cuntada eyda ee si qabow loo cadaadiyay. Kaalmadan waxay ka koobantahay saddex alaab, mid kasta oo lagu bixiyo bac 2.5 kg iyo 10 kg. Sawirro ka turjumaya dhulka Isbuunishka (British Isles) ayaa ku duuban dhinacyada bac kasta, halka alaab kastaa leedahay magaceeda gaarka ah iyo doorashadeeda midabyada. Bacyada waxaa lagu daabacaa nidaamka CMYK iyadoo la adeegsanayo habka flexography, ridada khadhadhka biyaha ku salaysan oo la marinayo dabaqad khad cad oo dhamaystiran, kadibna lagu dhammaystiro dahaadh nadiif ah oo ilaalinaya. Bacyadan foolka fudud ee leh xidhaya zip la furi karo ayaa beddelaya bacyadii culuska ahaa ee kaagihii, taasoo dheeraysa xilliga cuntadu ay dheeli tahay iyo si loo yareeyo qashinka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Wilsons Shaqada Koowaad: Baakadhka Cuntada Ey si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimensions & Packaging: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tags: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Production Technology: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Design Challenge: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Research: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspiration: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Project Duration: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Operation Flow: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Image Credits: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson