Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2021
Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida
Client: Psiloreitis
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida
Qoraalka Buugga: Psiloreitis waa naqshad baakidh oo tirada xaddidan loo sameeyay cabitaanka fadhida ee Gazoza. Baakidhkani wuxuu calaamadinayaa toddobaatan sano oo wax soo saar ah. Sticker kastaa wuxuu matalayaa tobanle-sano kala duwan, laga bilaabo 1950-meeyadii ilaa 2010-meeyadii, isagoo isticmaalaya qaababa la xiriira moodada, muusigga iyo tignoolajiyada muddo kasta. Naqshadaha waxaa loo qaabeeyay sida daabacado casri ah oo isku darsan midabo iyo qaabab kala duwan. Dhalada waxaa laga sameeyay galaas, sticker-kana waa gogol warqad ah, oo loo doortay sababtoo ah wuxuu yahay xal ku habboon deegaanka. Dhalad kastaa waxay leedahay qaabkeeda gaarka ah, taasoo suurtogal ka dhigaysa in la ururiyo dhammaan noocyada.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Psiloreitis Shaqada Ugu Muhiimsan: Baakidhka Cabitaanka Fadhida waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- Dimensions & Packaging
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - Tags
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- Production Technology
- Glass and paper. Environmentally friendly packaging.
- Design Challenge
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- Research
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Inspiration
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- Project Duration
- The project started and finished in 2019, in Athens, Greece.
- Operation Flow
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - Team Members
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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