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Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma by RRD Lab 2064

Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.


NaxaasXirmooyin· 2020

Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma

by RRD Lab 2064

Client: RRD Lab 2064

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma

Qoraalka Buugga: Jane waa naqshad xirmo loogu talagalay taleefan gacan oo laablaabma. Naqshaddu waxay tixraacaysaa bamboo iyo caws-khad, oo ah qaab buug qadiimi ah oo Shiine ah, waxaana lagu adeegsaday xarfaha dhaqameed ee Shiinaha. Sanduuqu wuxuu kaligiis ka sameysan yahay warqad gaar ah oo leh muuqaal alwaax iyo dhar, iyada oo aan lagu darin balaastik ama walxo kale. Buug-hagaha isticmaalaha ayaa ku duuban dusha sare oo lagu hayaa magnet (birlab). Buug-hagaha waa laga furi karaa oo waa la duudduubi karaa. Sanduuqu wuxuu ku furmaa tab (calaamad la jiido), alaabta ku jirtana waxaa lagu qeybiyay lakabyo kala go'an. Xirmadu waxay le'eg tahay 198 bii 192 bii 47 millimitir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jane Shaqada Koowaad: Xirmada Taleefanka Laablaabma si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging
Size 198*192*47 mm
Tags
Special paper, Magnets, Non-plastic
Production Technology
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents
Copyrights belong to RR Donnelley, 2020
Team Members
Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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