Tongue-Bongue Xirmooyinka Nacnaca by Victoria Ax

Tongue-Bongue Xirmooyinka Nacnaca by Victoria Ax is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Tongue-Bongue Xirmooyinka Nacnaca

by Victoria Ax

Client: Vi_ax

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Tongue-Bongue Xirmooyinka Nacnaca

Rabitaanku wuxuu ahaa in la abuuro xirmo loogu talagalay nooc ka mid ah cuntada. Markii la sameynayo baakadaha, waxaa ugu muhiimsan in aan la saadaalin karin. Maaddaama ay jiraan xalal badan oo suuqa ka taagan, wax kale ayaa loo baahan yahay in la raadsado, mid waa inuu ka fogaadaa qaab-dhismeedka. Oo waxaa fiiro gaar ah la siiyay habka cunitaanka laftiisa sida qaadashada iyo gelinta cuntada afka. Tani waxay ahayd asalka fikirka. Dadku waxay u isticmaalaan carrabka inay nuugaan dhammaan noocyada macmacaanka. Lollipops-yada qaab-dhismeedka carrabku wuxuu abuuraa astaamo isu-dheellitir ah "carrab on (aadanaha) carrab".

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Tongue-Bongue Xirmooyinka Nacnaca waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tongue-Bongue Xirmooyinka Nacnaca waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tongue-Bongue Xirmooyinka Nacnaca si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.