HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga by Lynn Tsang

HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga

by Lynn Tsang

Client: Lynn Tsang

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga

Qoraalka Buugga: HuangRan waa qalabeyn loogu talagalay taxane khamri bariis oo Shiine ah. Naqshaddu waxay soo bandhigaysaa afarta aabbayaal ee ilaaliye ee khuraafaadka hore ee Shiineeska: Dabaqiga Cagaaran, Shabeelka Cad, Shimbirta Guduudan, iyo Diinka Madow. Sawirka bini'aadamka la mid ah wuxuu isku daray elementada riwaayadda Shiineeska si loo siiyo shakhsiyaadka muuqaal casri ah oo cusub oo lagu soo jiito macaamiisha da'da yar. Mid kasta oo ka mid ah afarta dhalo wuxuu matalaa aabbe ilaaliye, iyo aabbayaasha ilaaliyaha ayaa lagu daabacay gudaha sanduuqa hadiyadda si ay u qabsadaan afarta jihood. Sanduuqu wuxuu isticmaalaa dabool sare iyo mid hoose, isagoo leh meelo daloolan oo kordhiya qoto-dheeraanta muuqaalka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. HuangRan Shaqada Ugu Weyn: Qalabeynta Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Dimensions & Packaging: The outer box:220mm x 160mm x 160mm
Tags: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Production Technology: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Design Challenge: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Research: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspiration: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Project Duration: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Operation Flow: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Team Members: Design Director:Lynn Tsang
Designer:Sha Shen