Dahab Dhaqanka Hiddaha · 2020
CoDe Matxafka Naqshadeynta
by Tihany Design and Matteo Vercelloni
- Abaalmarinta Dahabka ah ee A' Design Award 2020 in Dhaqanka Hiddaha
- CLIENT: Tihany Design; Matteo Vercelloni
- Estimated Number of Design Views: 49,580
- Verification code 58E333478E · Verify this award
Colors
About CoDe Matxafka Naqshadeynta
CoDe waa matxaf naqshadeed oo ku yaal markab dalxiis. Matxafku wuxuu soo bandhigaa 470 shay oo naqshadaha Talyaaniga ah laga soo bilaabo 1930-meeyadii ilaa maanta, oo ay ku jiraan alaabta guriga, alaabta dharka iyo agabka maalinlaha ah. CoDe wuxuu daboolayaa 400 mitir oo laba jibbaaran oo ku yaal meel dad badan mari jireen oo u dhexeysa laba goobood oo madadaalo. Qaabka goobta waxaa lagu dhisay wado socod oo albaab ah oo ay sameeyeen taxane qaansooyin bir aan miridhi lahayn oo gudaha laga iftiimiyo. Martidu waxay bannaanka uga gudbi karaan sidii marin ahaan ama waxay dhinac isu taagi karaan si ay u daawadaan bandhigyada labada dhinac yaal, taasoo dhiirrigelisa booqashooyin soo noqnoqda.
About the Abaalmarinta Dahabka ah ee A' Design Award
CoDe Matxafka Naqshadeynta waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. CoDe Matxafka Naqshadeynta waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. CoDe Matxafka Naqshadeynta waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
- Dimensions & Packaging
- 400 sq/m
- Tags
- Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
- Production Technology
- CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
- Design Challenge
- CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
- Research
- Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
- Inspiration
- CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
- Project Duration
- CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
- Operation Flow
- The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
- Image Credits
- Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019
