Naxaas Garaafig · 2020
Superlimao Aqoonsiga Sumadda
by Ruis Vargas
- Abaalmarinta Naxaasta ah ee A' Design Award 2020 in Garaafig
- CLIENT: Laika
- Estimated Number of Design Views: 12,508
- Verification code CCA745B6CB · Verify this award
Colors
About Superlimao Aqoonsiga Sumadda
Superlimao waa aqoonsi sumad loo abuuray shirkad qorsheynta dhismaha (architecture) oo Baraasiil ah. Astaanta (logo)-du waxay ka dhashay farsamada far-qoraalka grotesque, taasoo siinaysa dhawaaq degan oo iska soo horjeeda taxane sawiro iyo qaabab midab-badan. Aqoonsigu wuxuu kaloo ka kooban yahay kaararka ganacsiga, istikarrada lagu xidho baaqaha (envelopes), bandhig hay'adeed, iyo boostarro. Boostarradu waxaa lagu daabacaa waraaq offset ah oo miisaankeedu yahay 75 garaam, waxaana lagu dhejiyaa gidaarrada iyo dhinacyada dhismayaasha si loo calaamadiyo xarunta xafiiska iyo goobaha dhismaha. Afka muuqaalka ah wuxuu awoodaa inuu noqdo mid deggan iyo mid muujin badan labadaba, iyadoo ku xidhan fariinta iyo xaaladda.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Superlimao Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Superlimao Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Superlimao Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
- Dimensions & Packaging
- Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
- Tags
- Brand, poster, logotype, illustration, visual identity, Laika Design
- Production Technology
- The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
- Design Challenge
- The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
- Research
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand. - Inspiration
- Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
- Project Duration
- The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
- Operation Flow
- The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
- Patents
- Laika Design
- Image Credits
- Laika Design
