Hailuo Baakadaynta Sameecadaha Dhegta by Xiaomi

Hailuo Baakadaynta Sameecadaha Dhegta by Xiaomi is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2020

Hailuo Baakadaynta Sameecadaha Dhegta

by Xiaomi

Client: Xiaomi

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Hailuo Baakadaynta Sameecadaha Dhegta

Hailuo waa naqshad baakadayn ah oo loo sameeyay sameecado dhegta gudaheeda la geliyo. Halkii laga muujin lahaa sawir alaabta ah, baakadku wuxuu soo bandhigayaa sawir qolof nautilus ah oo la jarjaray, iyadoo sameecadda lagu dhex dhigay godka wareegsan. Qaabka wareegsan ee qolofku wuxuu la xiriiraa dhawaaqa iyo hadhkiisa. Sawirka oo dhan waxaa lagu xardhay dusha sare si nautilus-ku u yeesho dareen dhab ah. Warqad qalin ah oo khad madow leh ayaa baakadka siisa dhalaal yar oo tilmaamaya tignoolajiyad horumarsan. Sanduuqa la soo jiido wuxuu leeyahay laba lakab, sidaas darteed sameecadda iyo fiilooyinkeeda ayaa marka hore la arkaa, halka qalabka dheeriga ahna hoos yaalliin.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Hailuo Baakadaynta Sameecadaha Dhegta waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Hailuo Baakadaynta Sameecadaha Dhegta waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hailuo Baakadaynta Sameecadaha Dhegta waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han