Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku by Yena Choi and Jinha Seo

Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku

KSCF waa waaxda isboortiga ee Kuuriya taas oo soo aruurisa khabiiro la xariira isboorti oo ay ku jiraan ciyaartoy firfircoon iyo kooxdii hore ee xulka, tababarayaasha, iyo milkiilayaasha kooxda isboortiga. Astaanta wadnaha waxaa laga soo qaatay 'XY axis', oo meteleysa ciyaaraha fudud iyo adrenaline, u hibeynta macalinka iyo kalgacalka kooxaha iyo guud ahaan jaceylka isboorti. Astaanta wadnuhu waxay ka kooban tahay afar xabbadood oo halxiraalayaal ah: dhegta, fallaarta, lugta, iyo wadnaha. Dhegtu waxay ka dhigan tahay dhageysiga, fallaadhu waxay astaan u tahay yoolalka iyo jihada, cagtu waxay matalaysaa kartida, wadnuhuna waxay astaan u tahay kalgacal.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Korea Sport Coach Federation Sumadaynta Iyo Aqoonsiga Muuqaalku si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team