Project Yellow Kor U Qaadida Sumaddu by Yu Chen

Project Yellow Kor U Qaadida Sumaddu by Yu Chen is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2020

Project Yellow Kor U Qaadida Sumaddu

by Yu Chen

Client: Hubei University of Technology

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Project Yellow Kor U Qaadida Sumaddu

Mashruuca huruuda ah waa mashruuc farshaxan oo dhameystiran oo dhisaya aragtida waxkastoo muuqaalku yahay Jaale. Sida ku cad aragtida muhiimka ah, bandhigyo waa weyn oo bannaanka laga sameyn doono magaalooyin kala duwan, iyo sooyaal dhaqameedyo iyo hal-abuurnimo hal abuur ah ayaa isla wakhtigaas lagu soo saari doonaa. Sida muuqaal IP ah, Mashruuca Yellow wuxuu leeyahay muuqaal muuqaal leh oo khasab ah iyo qorshe midab firfircoon si uu u yeesho aragti muhiim ah oo mideysan, kaasoo dadka ka dhiga mid aan la ilaawi karin. Habboon oo ku habboon ballaarinta ballaaran ee khadka tooska ah iyo khadka tooska ah, iyo soosaarka waxyaabaha ka soo baxa muuqaal ahaan, waa mashruuc naqshad u gaar ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Project Yellow Kor U Qaadida Sumaddu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Project Yellow Kor U Qaadida Sumaddu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Project Yellow Kor U Qaadida Sumaddu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen