Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2020
Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha
Client: Salvita Design
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha
Book Text: Xirmada Hadiyadaha Fasaxa waa naqshad baakidh oo loogu talagalay ururin hadiyado fasax oo la isticmaali karo. Xirmadu waxay ka kooban tahay bar shukulaato ah oo 80 g ah, baakidh shaah dhir ah oo 40 g ah, dhalo malab dabiici ah oo 200 g ah iyo shumac ur qorfe leh oo 140 g ah. Sawirradu waxaa dhiirigeliyay Zemyna, ilaahadda dhulka ee reer Lithuania, oo halkan lagu muujiyay sida shakhsi casri ah oo xiran kabo iyo casbadaha dhegaha. Timaha dheer ee cad ee ilaahadda waxay ku xasuusinayaan baraf iyo sawirro xaflad oo caan ah. Midabyo dabiici ah oo dahsoon ayaa ka tarjumaya waxyaabaha laga sameeyay. Waxaa la isticmaalay daabacaad offset ah, flexography iyo daabacaad dhijitaal ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Holiday Gift Set Primary Function: Baakidhka Xirmada Hadiyadaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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