Hak Hi Kong Dib-U-Habeynta Dekada by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Dib-U-Habeynta Dekada by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2020

Hak Hi Kong Dib-U-Habeynta Dekada

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Hak Hi Kong Dib-U-Habeynta Dekada

Soo jeedinta ayaa adeegsata seddex fikradood oo dib loogu dhisayo Nidaamka CI ee Dekada Yong-An Kalluumeysiga. Midka hore waa astaan cusub oo la abuuray iyada oo la adeegsanayo qalab muuqaal gaar ah laga soo qaatay astaamaha dhaqanka ee bulshada Hakka. Tallaabada xigta waa dib-u-kobcinta khibradda madaddaalada, ka dibna la abuuro laba jilaa oo mascot ah oo matalaya una oggolaanaya inay u soo muuqdaan jiidasho cusub oo loogu talagalay ku hagidda dalxiisayaasha dekedda. Ugu dambeyntiina, ugu yaraan sagaal meelood oo gudaha ah, oo ay ku jiraan hawlo madadaalo iyo cunno cunno macaan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Hak Hi Kong Dib-U-Habeynta Dekada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Hak Hi Kong Dib-U-Habeynta Dekada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hak Hi Kong Dib-U-Habeynta Dekada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang