Dahab Xirmooyin · 2020
Buchanan's Red Seal Baakadaynta Dhalada Whisky-ga
by Pierre Delebois - forceMAJEURE Design
- Abaalmarinta Dahabka ah ee A' Design Award 2020 in Xirmooyin
- CLIENT: Diageo
- Estimated Number of Design Views: 34,478
- Verification code 38F3254F02 · Verify this award
Colors
About Buchanan's Red Seal Baakadaynta Dhalada Whisky-ga
Buchanan's Red Seal waa naqshad baakadayn ah oo loogu talagalay whisky isku dhafan. Naqshaddu waxay ka kooban tahay qaab dhalo oo cusub, sumado iyo sanduuq hadiyadeed. Dhaladu waxay leedahay qaansooyin jilicsan oo hareeraya shaabadda cas ee lagu dhejiyay bartamaha wajiga hore. Astaanta Buchanan's ayaa si kor u taagan loogu xardhay dhabarka muraayadda, sidaas darteed astaantu waxay ka muuqataa xagga hore. Saxiix kor u taagan oo xardhan ayaa ku ag yaal shaabadda. Muraayadda midabka cambarka ah waxay salka hoose ka noqotaa midab cagaaran, taasoo ah muuqaal ay wadaagaan dhammaan noocyada kala duwan. Sanduuqa hadiyaddu wuxuu u furmaa sida buug si uu u muujiyo dhalada.
About the Abaalmarinta Dahabka ah ee A' Design Award
Buchanan's Red Seal Baakadaynta Dhalada Whisky-ga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Buchanan's Red Seal Baakadaynta Dhalada Whisky-ga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Buchanan's Red Seal Baakadaynta Dhalada Whisky-ga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
