Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada by Yuta Takahashi is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
LacagGaraafig· 2020
Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada
Client: Miltos
Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category
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- Verified Award Winner
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The Design
About Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada
Miltos waa naqshad aqoonsi astaan iyo naqshad xirmo oo loogu talagalay astaan shukulaato ah. Fikradda ayaa fidisa fikradda "digir ilaa baar" una beddesha hab "geed ilaa baar" oo iftiimiya udgoonka kakaawada. Xirmada waxaa laga sameeyay warqad wanaagsan oo buluug madow ah oo leh farsamaynta biriqaya, warnish muujinaya qaab xariir ah iyo daabacaad dahab dahaadhan. Sanduuqu wuxuu u furmaa sida jaldiga buug, wuxuuna sitaa kaadhka jaantuska dhadhanka oo si faahfaahsan u sharaxaya dhadhan kasta, sida loo sameeyo khamriga. Sanduuqa kala duwan wuxuu ku salaysan yahay sawirka kabadka buugaagta. Naqshaddu waxay taageertaa waayo-aragnimo astaan degan oo dadka waaweyn u ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Miltos Hawlaha Aasaasiga ah: Aqoonsiga Astaanta, Xirmada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- Dimensions & Packaging
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - Tags
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- Production Technology
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- Design Challenge
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- Research
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- Inspiration
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- Project Duration
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- Operation Flow
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- Patents
- Copyrights belong to Yuta Takahashi, 2020
- Team Members
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - Image Credits
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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