Lacag Garaafig · 2020
HanKkeut Primary Function: Aqoonsiga Astaanta Ganacsi
by Jaehun Kim
- Abaalmarinta Lacagta ah ee A' Design Award 2020 in Garaafig
- CLIENT: Visang
- Estimated Number of Design Views: 50,338
- Verification code DCB619502F · Verify this award
Colors
About HanKkeut Primary Function: Aqoonsiga Astaanta Ganacsi
HanKkeut waa aqoonsi astaan ganacsi oo loogu talagalay taxane buugaag waxbarasho oo dugsi hoose oo lagu horumariyay iskaashi u dhexeeya ardayda iyo macallimiinta. Ujeeddada astaanta ganacsigu waa xiriir isku dhafan oo hal-jaad ah oo barashada ah. Sawirka jaladu wuxuu isticmaalaa xariiq isku xiran oo ka soo baxa sawirka aqoonsiga astaanta ganacsi si loo muujiyo dareen kor u kaca ah. Isla xariiqdaas ayaa lagu dabaqaa dhammaan buugaagta HanKkeut si loo abuuro astaan muuqaal ah oo joogto ah. Midabbo dhalaalaya, qaabab la taabtaabo iyo istikaro holograaf ah ayaa lagu isticmaalaa jaladaha. Heerarka da'da kala duwan waxaa lagu kala saaraa midabbo jalad oo kala duwan.
About the Abaalmarinta Lacagta ah ee A' Design Award
HanKkeut Primary Function: Aqoonsiga Astaanta Ganacsi waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. HanKkeut Primary Function: Aqoonsiga Astaanta Ganacsi waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. HanKkeut Primary Function: Aqoonsiga Astaanta Ganacsi waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Image Credits
- Visang Creative Design Lab, 2019
