Bomapp Naqshadaynta Aqoonsiga Sumadda oo uu sameeyey Taiyoon Lee

Naqshadda Bomapp Naqshadaynta Aqoonsiga Sumadda oo uu sameeyey Taiyoon Lee waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Bomapp Naqshadaynta Aqoonsiga Sumadda

Taiyoon Lee uu sameeyay

Macmiilka: Bomapp

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

19,324

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #99409

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Bomapp Naqshadaynta Aqoonsiga Sumadda

Bomapp waa naqshad aqoonsi sumadeed oo loo sameeyay shirkad tignoolajiyada caymiska. Magaca Bomapp wuxuu isku daraa boheom, ereyga Kuuriyaanka ee macnihiisu yahay caymis, iyo ereyga map. Astaanta, sawirrada muuqaalka, iyo naqshadda guud ahaanba waxay gudbiyaan fikradda isku duubnaanta (embrace), taas oo xoojisa aqoonsiga sumadda. Qoraalka sumadda wuxuu ka kooban yahay xarafka B, oo loo sawiray si uu u tarjumo saamiga dahabiga ah (golden ratio). Joomatriga sax ah ayaa loo isticmaalay si loo muujiyo kalsoonida iyo xirfadnimada, kuwaas oo ah qiyamka aasaasiga ah ee warshadda caymiska. Sumaddu waxay ku soo muuqataa hal midab, ha noqoto buluug ama caddaan, iyadoo ku xidhan asalka dhabarka (background).

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Bomapp Naqshadaynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Bomapp Naqshadaynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Bomapp Naqshadaynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Cabbirka & Qaabaynta: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Summado: Bomapp , insurance, finance, branding
Tiknoloojiyada Soo Saarka: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Caqabadda Naqshadda: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Cilmi-baadhis: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Dhiirrigelinta: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Muddada Mashruuca: 10.01.2019 - 09.04.2020 / Seoul, Korea
Socodka Hawlgalka: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Xubnaha Kooxda: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim