Wu Primary Function: Baakidhinta Hadiyadda by 7654321 Studio

Wu Primary Function: Baakidhinta Hadiyadda by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Wu Primary Function: Baakidhinta Hadiyadda

by 7654321 Studio

Client: 7654321 Studio

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Primary Function: Baakidhinta Hadiyadda

Wu waa taxane baakidhin hadiyadeed loo qaabeeyey weelasha shaaha ee tayada sare leh oo laga sameeyey lacag, naxaas iyo bilaawurad. Sanaadiiqda waxaa lagu soo saaraa saddex cabbir, waxayna isku dhex maraan warqad cagaar madow ah oo leh dhalaal luul ah oo midabbo dayrta ah leh, taas oo abuurta muuqaal degan oo xasilloon. Sanduuq kastaa wuxuu qaadaa xudduun laga xarggeeyey lacag naxaas ah oo labada dhinac lagu xardhay weedhaha Wei Wu Zhi Zu iyo Farxad Dheer. Wei Wu Zhi Zu waxay ka dhigan tahay in dadka qanacsan ay marwalba farxad qabaan. Sanduuqa waxaa la furaa iyadoo la sabaayo qolofka dibadda, taas oo muujinaysa weelka iyo kaar la daabacay.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Wu Primary Function: Baakidhinta Hadiyadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Wu Primary Function: Baakidhinta Hadiyadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Wu Primary Function: Baakidhinta Hadiyadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.