Wild Cook Advertising Boostar by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Boostar by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

BirXayeysiin· 2020

Wild Cook Advertising Boostar

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Abaalmarinta Birta ah ee A' Design Award Winner in Xayeysiin Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Boostar

Xayeysiintu waa mid ka mid ah qaybaha ugu muhiimsan ee soo bandhigidda alaabada. Si ay awood ugu yeeshaan inay soo bandhigaan nashqadeeyaha, naqshadeeyayaashu waa inay fahmaan dhinacyada ugu muhiimsan ee naqshadeynta iyo si ay ugu soo bandhigaan qaab farshaxanimo, waa inay diiradda saaraan astaamaha ugu muhiimsan. urta sigaarka ka timaada gubashada jilicsan ee alaabada dabiiciga ilaa cuntada waana sababtaas ay naqshadeeyayaashu ugu adkeysteen inay u muujiyaan agabyada dabiiciga gubanaya iyo qiiqa ka baxaya. Naqshadeeyayaasha ayaa ujeedkoodu ahaa inay kiciyaan rabitaankooda ku saabsan xayeysiinta.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Wild Cook Advertising Boostar waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Wild Cook Advertising Boostar waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Wild Cook Advertising Boostar waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad