Luhua Xiaomo Ambalazhi për Vaj Susami by Tiger Pan

Luhua Xiaomo Ambalazhi për Vaj Susami by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2020

Luhua Xiaomo Ambalazhi për Vaj Susami

by Tiger Pan

Client: Shandong Luhua Group

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Colors

The Design

About Luhua Xiaomo Ambalazhi për Vaj Susami

Luhua Xiaomo është një ambalazh i projektuar për vajin e susamit të bluar, një vaj i prodhuar me dorë në sasi të vogla. Enë-mbajtësja është një shishe cilindrike prej qelqi, e drejtë, me diametër 50 mm dhe lartësi 210 mm. Etiketa ngjitëse mbështillet 350 gradë rreth shishes dhe është e projektuar në stilin e një gazete të vjetër, duke sjellë ndërmend kohën kur ushqimi mbështillej me gazetë. Karakteret janë vendosur vertikalisht, sipas mënyrës së tabelave të vjetra kineze të dyqaneve. Hapësira e ngushtë e pambuluar shndërrohet në një shenjë reliev peshoreje (steelyard), që tregon sasinë e përmbajtur brenda.

The Recognition

About the Çmimi i Bronztë A' Design Award

Luhua Xiaomo Ambalazhi për Vaj Susami është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Luhua Xiaomo Ambalazhi për Vaj Susami pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Luhua Xiaomo Ambalazhi për Vaj Susami i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie