Winter Navel Paketa Portokalli by Chao Xu is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.
BronziPaketim· 2020
Winter Navel Paketa Portokalli
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
Çmimi i Bronztë A' Design Award Winner in Paketim Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Paketa Portokalli
Dizajni është për të promovuar portokallin, të quajtur detar dimëror, të prodhuar nga një fermë organike. Paketa përfshin dy madhësi të kutive të kartonit, kartën e informacionit, zarfin për lëvozhgën e portokallit. Detari dimëror mund të merret vetëm pas pagëzimit të katër stinëve. sfida e dizajnit është të ilustrojë rëndësinë e rutinës së zgjatur të rritjes dhe formës së ndryshme të një peme portokalli gjatë katër sezoneve në paketë. Ekipi i projektimit doli me një vizatim që u frymëzua nga përrallat e jack dhe beanstalk. Thekson nocionin e harmonisë midis natyrës dhe njerëzimit.
The Recognition
About the Çmimi i Bronztë A' Design Award
Winter Navel Paketa Portokalli është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Winter Navel Paketa Portokalli pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Winter Navel Paketa Portokalli i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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