Kum-Kum Ambalazhimi I Ujit by Backbone Branding

Kum-Kum Ambalazhimi I Ujit by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Çmimi i Artë A' Design Award in Dizajni i Paketimit Competition Category.

AriPaketim· 2021

Kum-Kum Ambalazhimi I Ujit

by Backbone Branding

Client: Backbone Branding

Çmimi i Artë A' Design Award Winner in Paketim Category

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Verified Award Winner
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Colors

The Design

About Kum-Kum Ambalazhimi I Ujit

Shishja ka pika simetrike në të katër anët e saj, dy nga lart dhe dy nga poshtë, të cilat formojnë formën e ujit në vërtetimin e tij dinamik. Sa i përket etiketës dhe logos, Backbone Branding ka krijuar një kombinim të një etikete dhe një shishe të mbushur, që tregon transparencën dhe plasticitetin e ujit në dinamikën e tij. Ngjyra blu e etiketës së pasme përzihet në mënyrë harmonike me shishen dhe, falë përthyerjes së dritës përmes lëngut, e bën shishen të dukshme dhe logoja e bardhë e markës në etiketën transparente bëhet e dukshme për shkak të ngjyrës blu. etiketa e pasme.

The Recognition

About the Çmimi i Artë A' Design Award

Kum-Kum Ambalazhimi I Ujit është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Kum-Kum Ambalazhimi I Ujit pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Kum-Kum Ambalazhimi I Ujit ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion