Hekuri Paketim · 2021
Beltur Go Paketim Ushqimor
by Musa Celik
- Çmimi i Hekurt A' Design Award 2021 in Paketim
- CLIENT: Beltur
- Estimated Number of Design Views: 14,268
- Verification code B20C0D754A · Verify this award
Colors
About Beltur Go Paketim Ushqimor
Beltur Go është një gamë paketimesh për ushqim dhe pije, e dizajnuar për t'u përdorur në parqe të mëdha urbane. Kutia e ushqimit mund të vendoset mbi gotën e pijes, dhe kashta kalon nëpër kuti, kështu që ushqimi dhe pija mbahen me një dorë. Zonat e vogla të palosura në kuti mund të hapen për të mbajtur salca. Kutia e ushqimit mund të përdoret edhe vetëm, me një pirun të vendosur sipër. Të gjitha pjesët janë prodhuar nga letër Bristol 350 gram me printim ofset, dhe letra zëvendëson plastikën për të reduktuar mbeturinat plastike. Çdo paketë vjen e sheshtë për ruajtje dhe transport të thjeshtë.
About the Çmimi i Hekurt A' Design Award
Beltur Go Paketim Ushqimor është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Beltur Go Paketim Ushqimor pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Beltur Go Paketim Ushqimor respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.
Press Kit
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Image Credits
- All photos taken by Musa Çelik.
