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Time Funksioni Primar: Paketim për Maskë Fytyre by Jie Yang

Time Funksioni Primar: Paketim për Maskë Fytyre by Jie Yang is a highly esteemed winner of the very prestigious 2021 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.


ArgjendiPaketim· 2021

Time Funksioni Primar: Paketim për Maskë Fytyre

by Jie Yang

Client: Decelent

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

Colors

The Design

About Time Funksioni Primar: Paketim për Maskë Fytyre

Teksti i Librit: Time është një dizajn paketimi i krijuar për një maskë hidratuese fytyre. Kutia hapet si një libër, kështu që faqet mund të kthehen nga e para deri te e fundit. Vepra artistike përdor një bishë uji nga mitologjia e lashtë kineze dhe ngjyra të marra nga afresket e Dunhuang-ut. Paketimi i jashtëm ka gjatësi 200 mm, gjerësi 110 mm dhe trashësi 50 mm. Si material kryesor përdoret letra e degradueshme. Një trajtim ndriçues UV dhe embosim i përsëritur shtojnë kontrast në sfondin e errët. Dizajni lidh kulturën tradicionale me një markë moderne kozmetike.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Time Funksioni Primar: Paketim për Maskë Fytyre është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Time Funksioni Primar: Paketim për Maskë Fytyre pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Time Funksioni Primar: Paketim për Maskë Fytyre është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging
The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags
Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology
The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge
This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research
This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration
The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration
The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow
The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members
JieYang

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