Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë by Jimmy Chew

Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 Çmimi i Hekurt A' Design Award in Dizajni i Paketimit Competition Category.

HekuriPaketim· 2021

Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë

by Jimmy Chew

Client: Sogurt

Çmimi i Hekurt A' Design Award Winner in Paketim Category

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Colors

The Design

About Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë

Sogurt With Love and All Things Good është një dizajn paketimi për gota akulloreje me jogurt të ngrirë. Nuancat e freskëta të ngjyrave përdoren për të pasqyruar një zë brendi të afrueshëm, të gëzuar dhe elegant. Ilustrimet e mbivendosura personifikojnë përzierjen e përbërësve kryesorë brenda çdo shije të krijuar me kujdes. Tipografia, ikonografia dhe paraqitja janë organizuar në mënyrë që të japin informacionin e produktit qartë dhe të lehtësojnë leximin. Kapaku plastik i paketimit të mëparshëm është zëvendësuar me një kapak letre. Çdo gotë përmban 125 millilitra dhe ka një gjerësi prej 74 milimetrash.

The Recognition

About the Çmimi i Hekurt A' Design Award

Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Sogurt With Love and All Things Good Paketim për Akullore Jogurti të Ngrirë respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensions & Packaging: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tags: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Production Technology: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Design Challenge: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Research: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiration: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Project Duration: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Operation Flow: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Team Members: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Image Credits: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.