OHO Lentil Chips Paketimi i Patateve të Skuqura by Bold Brands

OHO Lentil Chips Paketimi i Patateve të Skuqura by Bold Brands is a highly esteemed winner of the very prestigious 2021 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2021

OHO Lentil Chips Paketimi i Patateve të Skuqura

by Bold Brands

Client: Bold Brands

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner
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Colors

The Design

About OHO Lentil Chips Paketimi i Patateve të Skuqura

OHO Lentil Chips është një dizajn paketimi për një meze me bazë thjerrëzash. Qeska ka përmasa 190 x 250 x 50 mm dhe printohet mbi polipropilen me anë të fleksografisë, me llak me prekje letre. Një sfond prej letre kraft zëvendëson ngjyrat e ndezura tipike të kategorisë së mezeve dhe i jep një pamje natyrale. Elementet grafike të ilustruara shtojnë një karakter të gëzueshëm, ndërsa shijet paraqiten përmes imazheve fotografike me cilësi të lartë. Kjo kombinim e bën produktin lehtësisht të dallueshëm dhe e paraqet atë si një opsion meze më të shëndetshëm.

The Recognition

About the Çmimi i Bronztë A' Design Award

OHO Lentil Chips Paketimi i Patateve të Skuqura është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. OHO Lentil Chips Paketimi i Patateve të Skuqura pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. OHO Lentil Chips Paketimi i Patateve të Skuqura i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite