Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar by Dennis Furniss

Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Çmimi i Artë A' Design Award in Dizajni i Paketimit Competition Category.

AriPaketim· 2021

Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar

by Dennis Furniss

Client: Pepsi

Çmimi i Artë A' Design Award Winner in Paketim Category

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Colors

The Design

About Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar

Pepsi Culture është një seri kanaçesh me edicion të kufizuar, e krijuar për një markë pijesh freskuese në Meksikë. Seria përbëhet nga gjashtë kanaçe koleksionuese, ku secila kanaçe përfaqëson një qytet meksikan. Historitë lokale, traditat dhe referencat artistike përkthehen në motive ilustruese që ndërthurin simbolet kulturore të hershme me një qasje bashkëkohore të dizajnit. Secila kanaçe është prej alumini, ka vëllim 12 ons dhe është përfunduar me shtypje ofset me përcaktueshmëri të lartë. Kanaçet shiten veçmas dhe së bashku formojnë një seri që pasqyron diversitetin rajonal.

The Recognition

About the Çmimi i Artë A' Design Award

Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Pepsi Culture Seri Kanaçesh Pijesh me Edicion të Kufizuar ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.