Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.
BronziPaketim· 2022
Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku
by Tiger Pan
Client: Shuanghui Group
Çmimi i Bronztë A' Design Award Winner in Paketim Category
- 16,345
- Verified Award Winner
- Verify Award Status for #130897
The Design
About Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku
Teksti i Librit: Rimarkimi i Shuanghui është një dizajn paketimi për një produkt proshute të gatuar që shitet në Kinë. Ridizajnimi ruan elementët origjinalë të markës dhe zëvendëson imazhet e pikselizuara me grafika gjeometrike, në mënyrë që paketimi të njihet nga larg. Pamjet e produktit nga këndvështrime dhe kombinime të ndryshme thjeshtohen në forma të rrumbullakosura. Tre grupe ngjyrash të ndritshme dallojnë shijet e ndryshme. Një skemë e qartë informacioni dhe një sistem i unifikuar serie ndihmojnë blerësit të gjejnë shpejt artikullin e dëshiruar. Shkronjat e reja të markës ndjekin një hark të butë.
The Recognition
About the Çmimi i Bronztë A' Design Award
Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Shuanghui Rebrand Funksioni Kryesor: Paketim Suxhuku i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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