Qiong Niang Baijiu Paketimi by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Paketimi by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2022

Qiong Niang Baijiu Paketimi

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Çmimi i Bronztë A' Design Award Winner in Paketim Category

13,962

Verified Award Winner

Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Paketimi

Ata kanë inkorporuar Bell and Drum Tower, që përfaqëson më së miri Qionglai, dhe hartën e Qionglai në imazhin kryesor të paketimit duke i vizatuar si grafikë abstrakte. Malet e mëdha të Qionglait kanë ushqyer popullin dhe kulturën e Qionglait dhe janë një mjet i rëndësishëm për Qionglai. Në dizajnin e tyre të etiketës së shisheve, grafika abstrakte mbivendoset në mënyrë të përsëritur në letër të hollë speciale, me filtrim të dritës përmes shishes dhe industrisë së verës për të krijuar një imazh të maleve lokale Tiantai të Qionglait, i cili kur mbivendoset shton peshën e tij kulturore.

The Recognition

About the Çmimi i Bronztë A' Design Award

Qiong Niang Baijiu Paketimi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Qiong Niang Baijiu Paketimi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Qiong Niang Baijiu Paketimi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang