Dragon Boat Festival Packaging Kuti Dhuratash by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Kuti Dhuratash by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2022

Dragon Boat Festival Packaging Kuti Dhuratash

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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Colors

The Design

About Dragon Boat Festival Packaging Kuti Dhuratash

Paketimi i Festivalit të Varkave Dragua është një kuti dhuratash e krijuar për Festivalin kinez të Varkave Dragua. Kutia e jashtme ka formën e një dragoi, me gjethet e pelinit që përvijojnë trupin dhe grimcat e gjetheve të kallamishtes që formojnë luspat. Kutia e brendshme paraqet dy dragonj që mbajnë zongzi, një motiv që në kulturën kineze do të thotë fat i dyfishtë. Kur ngrihet kapaku, katër anët e kutisë së brendshme shpalosen nga graviteti, si një perde që ngrihet. Kutia është prodhuar prej letre miqësore me mjedisin me gdhendje letre tredimensionale dhe karton të shtresëzuar. Dizajni përcjell urime për shëndet dhe fat të mirë.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Dragon Boat Festival Packaging Kuti Dhuratash është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Dragon Boat Festival Packaging Kuti Dhuratash pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Dragon Boat Festival Packaging Kuti Dhuratash është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu