Siela Funksioni Kryesor: Paketim Kozmetik by Olga Takhtarova

Siela Funksioni Kryesor: Paketim Kozmetik by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2022

Siela Funksioni Kryesor: Paketim Kozmetik

by Olga Takhtarova

Client: Sot B&d

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Colors

The Design

About Siela Funksioni Kryesor: Paketim Kozmetik

Teksti i Librit: Siela është një dizajn paketimi për një linjë kozmetikash për fëmijë. Dizajni përdor një tub plastik të bardhë prej 75 ml, i dekoruar me printim sitografik dhe tampografik. Ilustrime të stilizuara vendosen në qendër të dizajnit, dhe një personazh i vetëm shfaqet në vende dhe situata të ndryshme përgjatë linjës. Kodimi me ngjyra ndihmon blerësit të dallojnë produktet nga njëri-tjetri. Teksti është reduktuar në minimum, në mënyrë që produkti i duhur të njihet shpejt në raft. Sipërfaqja e bardhë i mban ilustrimet të qarta dhe lehtësisht të dukshme.

The Recognition

About the Çmimi i Bronztë A' Design Award

Siela Funksioni Kryesor: Paketim Kozmetik është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Siela Funksioni Kryesor: Paketim Kozmetik pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Siela Funksioni Kryesor: Paketim Kozmetik i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.