Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike by Hai Zhu

Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike by Hai Zhu is a highly esteemed winner of the very prestigious 2023 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2023

Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike

by Hai Zhu

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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Verified Award Winner

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Colors

The Design

About Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike

Jiangshiguo State Liquor është një dizajn paketimi për një koleksion të limituar të pijes alkoolike kineze me aromë jiang. Shishja mbart një reliev të ngritur me linja të trendit malor dhe pika të arta, të cilat simbolizojnë tokat dhe lumenjtë e Kinës. Ngjyra e sipërfaqes kalon nga bluja e çelët në blunë e ngjyrës së bojës, duke sugjeruar një qiell blu dhe male të gjelbra. Në dy anët janë ilustruar re fatlume dhe një figurë e Loong-ut. Kapaku është prej druri masiv dhe metali, duke shfaqur teksturën e drurit dhe praruar me ar. Relievi ndjek parimet e ergonomisë, kështu që shishja mbahet lehtë në dorë. Paketimi hapet duke tërhequr.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Jiangshiguo State Liquor Paketim Shisheje Pijesh Alkoolike është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.