Mushroom Coffee Paketimi I Ushqimit by Yuxi Liu

Mushroom Coffee Paketimi I Ushqimit by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 Çmimi i Hekurt A' Design Award in Dizajni i Paketimit Competition Category.

HekuriPaketim· 2023

Mushroom Coffee Paketimi I Ushqimit

by Yuxi Liu

Client: Usee

Çmimi i Hekurt A' Design Award Winner in Paketim Category

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Verified Award Winner

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Colors

The Design

About Mushroom Coffee Paketimi I Ushqimit

Station Market është një markë kafeje me kërpudha. Klienti zgjedh Station Market sepse mund të fitojë lëndë ushqyese dhe njohuri për kafen me kërpudha me shije fantastike. Ndryshe nga kafeja e zakonshme, e cila mund të kontribuojë në ankth dhe pagjumësi, shtimi i kërpudhave ka më shumë përfitime shëndetësore. Paketimi i tregut të stacionit është projektuar me modele dhe ngjyra abstrakte me teksturë mermeri të nxjerra nga kafeja. Ka katër shije, Chaga, Reishi, Cordyceps dhe bishti i gjelit. Kërpudha të ndryshme kanë ushqim të ndryshëm për të përmbushur klientët' nevojave.

The Recognition

About the Çmimi i Hekurt A' Design Award

Mushroom Coffee Paketimi I Ushqimit është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Mushroom Coffee Paketimi I Ushqimit pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Mushroom Coffee Paketimi I Ushqimit respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu