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Zhuojiu Paketim Pijesh Alkoolike by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Paketim Pijesh Alkoolike by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Çmimi i Artë A' Design Award in Dizajni i Paketimit Competition Category.


AriPaketim· 2023

Zhuojiu Paketim Pijesh Alkoolike

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

Çmimi i Artë A' Design Award Winner in Paketim Category

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Verified Award Winner

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Colors

The Design

About Zhuojiu Paketim Pijesh Alkoolike

Zhuojiu është një dizajn paketimi për pije alkoolike kineze. Forma e shishes është frymëzuar nga sëpata, një objekt i lidhur me forcën. Kutia e jashtme është prerë nga druri i ripërdorur dhe shfaq një të çarë, sikur të jetë çarë me sëpatë. Ena është prej qelqi. Në kuti apo në shishe nuk është aplikuar asnjë printim, dhe emri i produktit është gdhendur me qymyr druri. Kutia është 300 milimetra e lartë, 180 milimetra e gjatë dhe 120 milimetra e gjerë. Shishja është 180 milimetra e lartë. Kutia prej druri mund të ruhet dhe të ripërdoret më vonë si objekt zbukurimi.

The Recognition

About the Çmimi i Artë A' Design Award

Zhuojiu Paketim Pijesh Alkoolike është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Zhuojiu Paketim Pijesh Alkoolike pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Zhuojiu Paketim Pijesh Alkoolike ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging
The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags
strength, ecology, hardness, wine
Production Technology
Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge
In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research
This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration
The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration
The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow
This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members
Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng

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