Zhong Yuan No. 1 Paketim Çaji by Tiger Pan

Zhong Yuan No. 1 Paketim Çaji by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2023

Zhong Yuan No. 1 Paketim Çaji

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

30,806
Verified Award Winner
Verify Award Status for #145467

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhong Yuan No. 1 Paketim Çaji

Zhong Yuan No. 1 është një dizajn paketimi për çajin Maojian, një çaj tradicional kinez i kultivuar në fusha tarraca. Për shkak se shija e çajit është e lehtë dhe e butë, paketimi është mbajtur i thjeshtë dhe i rafinuar. Kutia metalike e çajit është prodhuar nga llamarinë e kallajisur me stampim në reliev dhe shtypje me ar, ku janë kombinuar përfundimet mat dhe me vernik. Forma me kapak e kutisë të kujton një mbledhës çaji me kapelë. Kutia e jashtme është prodhuar nga letër e personalizuar dhe mbyllet me një rrip të formësuar, i frymëzuar nga kornizat e dritareve të shtëpive të vjetra të fermerëve të çajit. Gjethe të vërteta çaji zbukurojnë rripin.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Zhong Yuan No. 1 Paketim Çaji është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Zhong Yuan No. 1 Paketim Çaji pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Zhong Yuan No. 1 Paketim Çaji është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan