Hernuta Day Paketimi i Frutave të Thata by Mohsen Koofiani

Hernuta Day Paketimi i Frutave të Thata by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2024

Hernuta Day Paketimi i Frutave të Thata

by Mohsen Koofiani

Client: Hernuta Day

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner

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Colors

The Design

About Hernuta Day Paketimi i Frutave të Thata

Në paketimin e dizajnuar, personazhi i Z. Hernuta është një nga veçoritë unike të këtij paketimi, i cili është një personazh aventurier në botën e arrave. Veçori të tjera të dizajnit përfshijnë thjeshtësinë e dizajnit të paketimit (sfond i bardhë me një imazh real të produktit duke përdorur një imazh bardh e zi si fantazi). Çdo paketë tregon një histori aventure dhe në të njëjtën kohë, ju shihni paketime dinamike dhe të veçanta.

The Recognition

About the Çmimi i Bronztë A' Design Award

Hernuta Day Paketimi i Frutave të Thata është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Hernuta Day Paketimi i Frutave të Thata pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Hernuta Day Paketimi i Frutave të Thata i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani