Vintagience Paketim për Shishe Sake by Hisamichi Kasai

Vintagience Paketim për Shishe Sake by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2024

Vintagience Paketim për Shishe Sake

by Hisamichi Kasai

Client: Shunbin inc.

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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The Design

About Vintagience Paketim për Shishe Sake

Vintagience është një dizajn paketimi për një sake vintage japoneze që vjetërohet duke përdorur metoda shkencore. Forma e shishes të kujton shishet antike të ilaçeve, duke lidhur procesin e vjetërimit me shkencën. Një gradacion i ndritshëm në etiketë, i realizuar me shtypje prizmatike, shpreh ndërthurjen e viteve të gjata, metodave shkencore të vjetërimit dhe kujdesit të prodhuesit të pijes. Shkronjat janë të stampuara me fletë metalike, ndërsa simboli dhe akrepat e orës janë të stampuar në reliev. Akrepat e orës përfaqësojnë rrjedhën e vazhdueshme të kohës gjatë vjetërimit. Kutia e ngurtë përdor fletë holografike që ndryshon ngjyrë sipas këndit të dritës.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Vintagience Paketim për Shishe Sake është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Vintagience Paketim për Shishe Sake pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Vintagience Paketim për Shishe Sake është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions & Packaging: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tags: Sake, Japanese Sake, Vintage Sake, Package design
Production Technology: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Design Challenge: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Research: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiration: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Project Duration: This brand launched in Iga, Japan, in November 2023.
Operation Flow: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patents: Trademark: 2023 Carrier Car Service Co., Ltd.
Team Members: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.