Yihe Dim Sum Dizajn Paketimi by Ye Zhang

Yihe Dim Sum Dizajn Paketimi by Ye Zhang is a highly esteemed winner of the very prestigious 2024 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2024

Yihe Dim Sum Dizajn Paketimi

by Ye Zhang

Client: Beijing Jiaotong University

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Colors

The Design

About Yihe Dim Sum Dizajn Paketimi

Teksti i Librit: Yihe Dim Sum është një dizajn paketimi për një markë ëmbëlsirash në stilin e Pekinit, që shitet në Pallatin Veror. Kutia e jashtme ka përmasa 230 me 230 me 60 milimetra dhe përmban katër kuti më të vogla me përmasa 110 me 110 me 45 milimetra. Katër vende të njohura të Pallatit Veror janë ilustruar për të përfaqësuar katër shijet e ëmbëlsirave. Ilustrimet kombinojnë arkitekturën tradicionale kineze me një stil pop-art dhe elemente kolazhi të marra nga pikturat tradicionale. Kutia përdor printim UV, një shtresë të brendshme letre, tekst anësor të bronztë dhe skaje të prera me die-cut për qëndrueshmëri.

The Recognition

About the Çmimi i Bronztë A' Design Award

Yihe Dim Sum Dizajn Paketimi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Yihe Dim Sum Dizajn Paketimi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Yihe Dim Sum Dizajn Paketimi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensions & Packaging: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tags: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Production Technology: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Design Challenge: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Research: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiration: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Project Duration: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Operation Flow: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patents: This work is all original images not copyrighted.
Team Members: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Image Credits: This work is all original images not copyrighted.