Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish by Chushan Design

Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish by Chushan Design is a highly esteemed winner of the very prestigious 2024 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2024

Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish

Teksti i Librit: Prominent Chicheng është një dizajn paketimi bizhuterish i frymëzuar nga kultura e bronzit kinez. Kapaku mban një motiv me shenjën e tigrit të printuar me teknikën intaglio, një simbol historik i guximit dhe mbrojtjes. Druri, letra, lëkura, pëlhura dhe lidhja metalike janë kombinuar së bashku, ndërsa gdhendja me lazer përdoret në prodhim. Struktura ndjek teknikën tradicionale të bashkimit me tenon dhe mortajë, kështu që kutia mund të montohet, çmontohet dhe ruhet me lehtësi. Këmbët mbështetëse diskrete lejojnë vendosjen e sigurt njëra mbi tjetrën. Përfshihen gjithashtu një çantë ruajtëse prej lëkure, një nënshtrues dhe një mbajtëse shumëfunksionale.

The Recognition

About the Çmimi i Bronztë A' Design Award

Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Prominent Chicheng Funksioni Kryesor: Paketim Bizhuterish i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design