Avand Paketim Ëmbëlsirash by Masoud Najafi Amirkiasar

Avand Paketim Ëmbëlsirash by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Çmimi i Hekurt A' Design Award in Dizajni i Paketimit Competition Category.

HekuriPaketim· 2025

Avand Paketim Ëmbëlsirash

by Masoud Najafi Amirkiasar

Client: Avand Pastry

Çmimi i Hekurt A' Design Award Winner in Paketim Category

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Colors

The Design

About Avand Paketim Ëmbëlsirash

Avand është një seri paketimesh e krijuar për një markë butike ëmbëlsirash. Gama përfshin tri kuti tortash, një kuti biskotash dhe një gotë letre. Piktura me furçë të bërë me dorë kombinohet me artin digjital për të formuar forma të lira që i ngjajnë një vepre arti. Jeshile e thellë dhe ari përdoren si ngjyrat kryesore të markës. Sipërfaqet e pikturuara pasqyrojnë natyrën artizanale të ëmbëlsirave dhe kujdesin e treguar gjatë prodhimit. Zbatohet një qasje dinamike identiteti, kështu që paketimet mbartin përshtypje të ndryshme artistike në vend të një modeli të vetëm fiks.

The Recognition

About the Çmimi i Hekurt A' Design Award

Avand Paketim Ëmbëlsirash është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Avand Paketim Ëmbëlsirash pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Avand Paketim Ëmbëlsirash respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade