Mahjong Lucky Coffee Paketim Kafeje by Wenduan Su

Mahjong Lucky Coffee Paketim Kafeje by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2025

Mahjong Lucky Coffee Paketim Kafeje

by Wenduan Su

Client: Shenzhen Technology Unversity

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Paketim Kafeje

Mahjong Lucky Coffee është një dizajn paketimi kafeje i frymëzuar nga mahjong-u, një lojë tradicionale kineze. Çdo qese përmban një muaj furnizim me kafe, sa dy dorë gurësh mahjong-u. Njëra dorë është rregulluar si dorë fituese. Dora e dytë plotësohet nga blerësi, sepse çdo racion kafeje tërhiqet si një guralec dhe motivi mbetet i panjohur derisa racioni të hapet. Ngjyrat e forta portokalli e kuqe, si dhe shkronjat me stil rinor, u drejtohen konsumatorëve të rinj. Ofrohen dy shije. Paketimi e shndërron një zakon të përditshëm në një lojë.

The Recognition

About the Çmimi i Bronztë A' Design Award

Mahjong Lucky Coffee Paketim Kafeje është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Mahjong Lucky Coffee Paketim Kafeje pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Mahjong Lucky Coffee Paketim Kafeje i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.