Castanea Nectar Ambalazhim Mjalti by Inna Kovalenko

Castanea Nectar Ambalazhim Mjalti by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2025

Castanea Nectar Ambalazhim Mjalti

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Colors

The Design

About Castanea Nectar Ambalazhim Mjalti

Castanea Nectar është një dizajn ambalazhi për mjaltin e gështenjës. Një teknikë ilustrimi me bojëra uji përcjell lehtësinë e luleve dhe gjetheve të gështenjës. Logoja përdor vija të buta, pak a shumë viskoze, që sugjerojnë dendësinë dhe pasurinë e mjaltit të gështenjës, ndërsa format e rrepta kujtojnë fuqinë e pemës së gështenjës. Një bletë e vogël bashkon elementet e logos. Mjalti paraqitet në një kavanoz qelqi prej 250 gramësh me një etiketë 125 me 55 milimetra, i vendosur në një kuti 85 me 85 me 110 milimetra. Dizajni i referohet pemës së gështenjës si një simbol i gjelbër i Kievit.

The Recognition

About the Çmimi i Bronztë A' Design Award

Castanea Nectar Ambalazhim Mjalti është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Castanea Nectar Ambalazhim Mjalti pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Castanea Nectar Ambalazhim Mjalti i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko