Ari Paketim · 2025
Moutai Shengyue Flying Fairy Paketim Pijesh Alkoolike
by Ying Song Brand Design Shenzhen Co, Ltd
- Çmimi i Artë A' Design Award 2025 in Paketim
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Paketim Pijesh Alkoolike
Moutai Shengyue Flying Fairy është një dizajn paketimi për një pije alkoolike kineze baijiu. Dizajni frymëzohet nga figurat e Zanave Fluturuese të pikturuara në muralet e Dunhuangut, në veçanti nga perëndia e muzikës në Shpellën 401 të Shpellave Mogao, e paraqitur duke mbajtur një instrument sheng me një qëndrim të hijshëm. Ngjyra kryesore është e kuqja e thellë e fillit, një ngjyrë tradicionale kineze, ndërsa motivi i kapakut metalik të shishes është realizuar me një teknikë tradicionale smalti. Kutia hapet nga ana e djathtë dhe përmban brenda një strukturë dyshtresore me motive resh. Kompleti ka përmasa 140 me 105 me 280 milimetra dhe përdor letër, qeramikë dhe metal.
About the Çmimi i Artë A' Design Award
Moutai Shengyue Flying Fairy Paketim Pijesh Alkoolike është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Moutai Shengyue Flying Fairy Paketim Pijesh Alkoolike pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Moutai Shengyue Flying Fairy Paketim Pijesh Alkoolike ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
